Kayna Sondakh (she/her) is a Creative / Book Designer / Daydreamer with an appetite for all things beautiful.

Materialising dreams and mindscapes through printed matters, communication design, creative direction, and whatever she feels like doing.

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Mail letters to kayna.sondakh@gmail.com
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Client Work
2024


KIN


Role    Lead, Brand Strategist
Team    Chingrong


In.Creative

Mockup of proposed branding








The Project


   Kin Immigration Network (KIN) is an immigration consultancy firm that promises and delivers premium services with guaranteed success. The brief was to propose a rebranding of its current look and align it more with its updated practices, exceeding market trends.




The Research


   This was a project I spearheaded in my first two months as a Creative Intern at In.Creative. I spent the first half of the project solo, starting it with a thorough research on the company’s background and how it may stand out from competitors. After several internal presentations, the month ended with a first pitch to the clients.




   I was coupled with another intern for the second half of the project, and the collaboration only made things run more smoothly. Since the first pitch received a lot of valuable feedback, we worked on improving the deck and provided two more options for the clients to choose from. The project ended with an internal pitch that was well-received~!