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publication    /    communication design    /    copywriting

CREATIVE PROCESS JOURNAL (2023)


This journal documents the process of Semester 2, Year 1 of my studies in BA (Hons) Design Practice.

The journal is divided into four books, dividing the project into four main parts:
  • Book 1: M1SHMASH, focusing on the initial ideation and first ever pitch of the brand
  • Book 2: EXPAN2ION, focusing on the creation of a subsidiary brand
  • Book 3: SYNTH3SIS, focusing on the resynthesis of the brand through a campaign
  • Book 4: ENDG4ME, focusing on production and the conclusion of the project




Book 1
Book 2
Book 3
Book 4









exhibition views               exhibition views               exhibition views               exhibition views               exhibition views               exhibition views               exhibition views               exhibition views               

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