byond: play! (2023)

Every day, 76% of unwanted wooden furniture is thrown away, resulting in an enormous amount of waste. By working together with residential communities, byond: Play! aims to reduce furniture waste and raise awareness through collaborative efforts, making big changes achieved through seemingly insignificant but smart acts.

byond: Play! envisions a world where play is not just play, but a world-building opportunity. Through the cultivation of long-lasting habits, the campaign aims to empower children to build their own future by first building their own playgrounds.

Interactive pre-play collateral to build anticipation before the young users proceed to the play space.

Web poster encouraging residents to donate items to be repurposed.

Floor visual encouraging children to build on each other’s structures, enforcing communal play. The
placement is such that the play space can be identified from above when the children are looking out their window.

A foldable version of the A1 presentaton board, made to be read and kept by exhibition visitors.

A1 presentation board detailing the project and its design outcomes.

Motion poster encouraging residents to donate, providing them with a scanable QR code leading to the web poster.



Video advertisement promoting byond: Play! 

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Next of Kin



Nanyang Academy of Fine Arts (NAFA) Student Showcase

Next of Kin



Singapore Design Week 2023